Smiths Building Supplies

http://www.smithsbuildingsupplies.com

Industry:

Building & DIY Supplies

Features:

Web Form, News, Special Offers, Galleries

Project Description:

Online Business System powered by Adobe Business Catalyst 'BC'

Smiths Building & DIY Supplies needed to modernise their online presence and wanted a system they could manage internally. The new site had to incorporate their special offers, display images of their new showroom, promote the brands they supply and manage customer interactions through web forms. 

We delivered a powerful BC site complete with administrator console. It contains an easy to use content management system, announcements feature, blogging capabilities, customer management area 'CRM', email marketing tools, social networking integration and comprehensive reporting tools. The site is also ready to be upgraded for eCommerce in the near future.

Direct Marketing

Smiths choose direct marketing frequently to promote their carefully selected special offers. Recently they asked us to design a new 4 page colour flyer and arrange for door to door distribution and insertion to the 'Evening Herald'.

We revitalised the flyer to a tight deadline and liaised with all the suppliers to make sure their promotions were carried out on time.

Smiths have also started to build their social network and recently created a Facebook presence. This will play an important part of their communications strategy in the future. Their BC site will automatically populate content on their Facebook page.

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