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NordMende at Web Summit

Tom Whelan, Marketing Consultant

NordMende is delighted to be the provider of Digital Wayfinding at the 2015 Web Summit at the RDS Dublin.

Pixel Soup, a reseller of NordMende Digital Signage created a grid of 40 ceiling mounted digital signs throughout the Simmonscourt Pavillion and the RDS Main Hall. Powered by Android, each screen has a specific task of directing patrons to any given stage. A “Now / Next” RSS feed was implemented to show what speaker is at what stage and when.
The responsive nature of the signage network allows Pixel Soup to react to unexpected changes in the event line up; If a speaker doesn’t turn up, or the schedule needs to change, the signs can be updated in seconds to provide relevant information.
The scheduling feature allows the Pixel Soup team to plan the day well in advance, and use the content management system to react to unexpected developments in a timely manner.
At the end of each day of the event, all the screens will change to a green “EXIT” content design, pointing everyone toward their nearest exit. The same method can be deployed in case of emergency.

Not only will NordMende be powering the wayfinding at this year’s Web Summit event but also, Collision New Orleans, Rise Hong Kong and Surge Bengalaru in 2016.

NordMende products are available from KAL -

Social Media Marketing Predictions for 2015

Tom Whelan, Marketing Consultant

Are you wondering what 2015 might look like for social media marketing?

28 Social Media Predictions from

#1: Video Becomes the Content of Choice
#2: Information Density Creates Hurdles
#3: SlideShare Becomes the YouTube for Business
#4: YouTube Declines as Social Networks Embrace Hosted Video
#5: Social Conversions Become Easier
#6: Paid Ads Become Unavoidable
#7: Local Search Expands Google+
#8: Tech Innovations Change Marketing
#9: Silos Break Down
#10: Campaign Focus Shifts to Experience
#11: Paid Media Becomes Necessary
#12: Republishing Grows Reach
#13: Campaigns Become Platform-Agnostic
#14: Fans Demand Personal Interaction
#15: Social Media Goes Niche
#16: All Social Networks Offer Paid Visibility
#17: Marketing Requires a Combination Approach
#18: Visual Content Ups Its Game
#19: Marketers Take Control of Content
#20: Hashtags Build Collaborative Communities
#21: Paid Media Becomes the Norm
#22: Visual Marketing Explodes on SlideShare
#23: Social Marketers Become Selective
#24: Direct Buying Becomes Mainstream
#25: Social Media Marketers Rebrand
#26: Businesses Embrace Owned Digital Assets
#27: Video Creates Engaging Experiences
#28: More Apps Support Anonymity

If the changes in 2014 are an indicator, there will be a lot more changes in 2015. Read the full article at

A Designer Who Really Knows What He's Doing!

Tom Whelan, Marketing Consultant

If you've ever wondered how logos get made, who makes them, and where the people making them draw their inspiration—here's a great little glimpse into that world. Aaron Draplin, a freelance designer in Portland, Ore., accepted a logo design challenge from to create a mark for slab concrete company and made this short tutorial. Draplin, a bearded, burly 40-year-old veteran design dude with a canon of really diverse work, makes it look easy. But his ease and demeanor are the result of years of experience.

See the full story here...

Aaron Draplin Takes On a Logo Design Challenge from on Vimeo.

Anti Drink Driving Ad From Fiat

Tom Whelan, Marketing Consultant

Anti drink driving poster by Fiat in Brazil. The caption reads "Now you see it. Now you don't."

Google Launch Chromecast

Tom Whelan, Marketing Consultant

Smart TV's and Streaming Advance With Chromecast

Chromecast works with devices you already own, including Android tablets and smartphones, iPhones®, iPads®, Chrome for Mac® and Chrome for Windows®. Browse for what to watch, control playback, and adjust volume using your device. You won't have to learn anything new.

Initial stocks of Chromecast are sold out and the device is now selling for over twice it's launch price on ebay!

Love This New Land Rover Advert

Tom Whelan, Marketing Consultant

Mazda Inspiration

Tom Whelan, Marketing Consultant

AGA Chooses Business Catalyst for Cookshop

Tom Whelan, Marketing Consultant

For their first cookshop website in Ireland AGA chose to use the Business Catalyst online hosted system. The BC system offers total eCommerce functionality at a fraction of the cost of other systems.
See the new site here -

Need Inspiration? See These Stunning Print Ads...

Tom Whelan, Marketing Consultant

This ad is done for FedEx showing their services from USA to Brazil. The concept of using maps makes this ad so outstanding.

See lots more examples here

Ireland By Numbers

Tom Whelan, Marketing Consultant

This is a great video produced by IBEC.
It highlights all the positive business numbers in Ireland. You might be surprised:

  • 4th largest exporter of beef in the world
  • Home to 8 of the top 10 technology companies
  • Total US investment into Ireland is greater than the whole US investment into Brazil, Russia, India & China
  • 10 of the world's top prescription drugs are made in Ireland - worth €6.9B in exports
  • Half of the world's fleet of leased aircraft is managed from Ireland

For more facts watch the video above....

Tom Whelan Marketing Solutions | Marketing Consultant | Business Consultant | Copyright 2011 | | t: 01 236 6000